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Wednesday 16 March 2011

The Greatest Forex Marketing Businesses

Online foreign exchange has swiftly become the growth trade sector for the past couple of years. Each day you only have to search in Google and you will see that brand-new forex companies and brand-new forex brokers are trying to acquire a foothold in the severely competitive forex market. Forex trading is an online industry, so for that reason you have to be hugely apparent online to gain half a chance of catching live forex account signups and remunerative forex customers. Many new forex brokers believe that by simply adding banners to fx forums or getting good forex reviews will pave the way to a lucrative foreign exchange marketing campaign.

This is not the situation! When banner promotion first came out, it was brand-new and humans clicked the banners. We have all moved on now and suffer "banner blindness"..That's right we just don't see them anymore. Ask yourself honestly, how many times you have actually clicked on a banner (except for marketing analysis) in the past year. I remember probably twice! Let's also look at PPC (pay per click advertising), you bid for the word "forex" simultaneously with many other forex companies, all bidding for the top slot ( a keyword auction) and then you see your Google advert show and think great we are going to get forex signups.wrong!

Here are some statistics and before you go over them I have had so many people during training sessions ask what the adverts are at the top of a Google page and when I tell them they have never in reality clicked on them! 85% of people who click on a search result click on the organic search result. The only way to rank in the organic results is SEO. 100% of searchers click the first organic search result. Less than 50% click the first paid result.

So PPC text advertising suffers the same issues as banner publicity...blindness.nobody sees them or pays much attention to them. I suppose nobody is a bit strong..some people do see the forex adverts but you are not getting all the relevant clicks you deserve. Even if you have your own Marketing Division or SEO Guru's if you wish to really be the best forex brokers, with the best fx promotion and marketing, then you should always consider bringing in a Forex Marketing Consultant, to study marketing notes or stimulate new ideas and renewed rational into what remains a highly aggressive industry. Always choose a good Forex Marketing Consultant possibly one that has created a forex article and got you to read it!

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